How We Research

We aim to make every case study useful, transparent, and grounded in the best available evidence.

How cases are selected

We select real businesses with a clear story about how they started, served customers, used technology, or generated revenue.

How sources are researched

We look for original sources, founder statements, company materials, and other available public evidence before writing a case.

How revenue claims are handled

Revenue claims are presented with context. We distinguish between publicly supported figures, founder-reported statements, and claims we could not independently verify.

Facts and analysis

We separate reported facts from our analysis so readers can see where evidence ends and interpretation begins.

Unverifiable information

When an important detail cannot be verified, we say so rather than filling the gap with assumptions.

Corrections

If we find a material error, we will correct the case and clarify the update.